Stride Terror Campaign

Love it.

I was getting relatively sick seeing the same group of people in the office crying about people chewing on one piece of gum for ages. The gimmick was getting old. Finally, Stride jumps out of the pit that so many companies fail to escape, and deliver something new.

Not only do they threaten their own customers, which is original enough, but their methods are original as well. I love randomness.

8/10 (Excellent job. Original, random, and funny. Good way to break old habits, while holding onto tradition at the same time.)