Bud Light Magic

I love beer commercials. They're almost always random, and they never try too hard to be funny. They simply find the most silly platform, and run with it. Bud Light's Magic Fridge is a good example of that randomness and originality.

There isn't too much too it. There's no annoying actors who are trying too hard to sell the product, like in some commercials. In fact, the actors do a good job, especially the first guy who discovers the Magic Fridge is back in the apartment; he sounds as if he is a little behind on the development scale.

What makes me happy is that this isn't an overused gimmick, like some companies resort to when it comes to their advertising. This is a one time thing; they are not going to flood our television screens with Magic Fridge spinoff commercials. Repetition kills.

8/10 (I don't drink, but I'm considering taking it up just because of this.)